Monday, May 31, 2010

Twitter Explosion: 32 Videos Teach You Twitter!

Hope your Memorial Day holiday weekend was a good one. We've
been busy here in Tulsa celebrating my wife's family reunion. We
had over a dozen of the Collins' family from Maine, Texas, Kansas
City and San Francisco. It was quite a get together. I feel like
we didn't stop eating for over 72 hours. Had a lot of laughs and
it was nice to break from the day-to-day grind and relax in the
sun by the pool.

I thought I would continue the holiday weekend today, but then I
got caught up in paying the bills, checking projects, and well,
you know how it goes. Before I knew it, I was trapped in something,
and I didn't want to finish until it was done. Now, just as I am
getting ready to wind down, I have to go finish my wife's
vegetable garden that I started last week.

I have to admit I don't know a lot about gardening. In fact, I
pretty much despise it. It's hard work. If I didn't have my wife
beside me telling me what to do every step of the way, our garden
would not yield any fruit. But she understands gardening very,
very well. I guess you could call her an expert. She knows you
have to dig out the garden, line it with chicken wire to protect
it from gophers and moles, mix the soil with top soil and manure,
and then carefully plant and water your tomatoes, etc.

If it was just up to me, I'd dig a hole, throw a plant in, and
cover it up. It would probably die overnight. I don't have a
green thumb. Everyone has their strengths. Gardening isn't mine.

Now gardening is a lot like marketing. Don't laugh. It is. You
need to carefully prepare your marketing, fertilize it, and watch it
bear fruit - sales, leads, etc. One of the ways you can fertilize
your "marketing" garden is through the careful use of social

Over the past few months, I have brought some special reports to
your attention. Here's another offering I found very useful --
Twitter Explosion -- a collection of 32 videos you can download
and watch and learn from. They take you step-by-step through the
process of creating a Twitter account, integrating it with your
web site, and using it to carefully spread the word about your
product or service or company.

I highly recommend it.

Now go "water" your marketing garden!

All my best,


P.S: Know someone who might benefit from this newsletter? Click
the link below to forward it to them now:

Monday, May 17, 2010

Great Customer Service!

Greetings friends. After a week of rain and more to come, I'm
beginning to feel a little like a sponge. Everything is so wet. I
wanted to share an experience I had last week that really got me
thinking ...

The parking lot behind my office building is opposite a series
of bars and clubs. On a Friday night, around 4 pm, the creatures
of the night start partying. When you arrive on Monday morning,
there are glass bottles shattered everywhere making it
challenging to park and not get a flat tire.

Well, last week, I got a flat as I pulled out. By the time I got
home, I was running on a melted tire and my rim. I was not happy as
the tire was only a few months old. I took off the flat, mounted
my temporary donut and drove back to the tire place to see what
my options were. Everyone was closing as it was almost 6 pm. I
was pissed because the repair would have to wait for the morning
and that would mean my work day would be totally screwed up.

When I arrived back at the tire place in the morning, I
explained the situation as well as the fact that I needed an oil
change and wanted to know if they could fix a broken rod in my
front right wheel (the same one that was flat). Unfortunately,
while they could do the oil change, the tire was not in stock and
they needed to bring in over from their warehouse. I let them do
the oil change, and I went home waiting for their call.

A few hours later the call came, the tire was in, and I returned
to the tire place. They swapped my donut for the new tire,
balanced everything, aired up the tires, and rather than replace
rods in my two front wheels, they rotated the rotors instead to
save me money. Rather than charge me $225.00 per rod, they only
charged me $60.00 to adjust the rotors.

They bought me a new tire out of their own pocket.


I explained I wasn't angry and didn't understand why they were
buying my tire. He said it's their policy when a tire with less
than 5000 miles on it fails.

Imagine that. Not only did I get my oil changed and air condition
filter changed, but they fixed the wiggle in my steering by
rotating the rotors and gave me a new tire for around $100.00.

I was floored. I have not received service like that in a long,
long time.

This gave me renewed hope for business in America.

In an effort to pay it forward, I am making an unbeatable offer
to you today:

Now you can get a professionally designed ebook cover plus a
well-written press release for only $99.00! And if you are among
the first 10 people to place an order, I will include a free
review posted to

This is a limited opportunity. If you have a product in need of
stronger visibility and awareness, this package is a must have.

I will design your 2D and 3D cover -- a $49.95 value.

I will write your press release -- a $200.00 value.

I will post a review of your product on --
this site receives over 2,000,000 unique visitors a year -- value
is priceless!

Reserve your space in my schedule today. Limit three packages
per person. Order must be received via PayPal to before May 31, 2010.

Act now!

All my best,

Steven Schneiderman

P.S.: Know someone who could benefit from today's newsletter and
special offer. Click the button below to pass it on:

Tuesday, May 11, 2010

The Importance of Having a Plan!

Welcome my friends, to the show that never ends. Last night's
tornado "attack" left portions of Oklahoma City and elsewhere
devastated. Luckily, Tulsa remained unscathed. I remember shortly
after moving to Tulsa, I learned the area I live in is called
Tornado Alley. Then I started hearing stories about how local
trailer parks were demolished. I even met someone who had the
roof pulled off their house and survived! The key to surviving a
tornado is to be prepared.

Last night when my kids got home for dinner, I told them about
the expected change in weather and the likelihood for tornadoes.
Immediately, they went into action with a plan.

They quickly cleaned out the closet under the staircase and
started packing it with spare pillows and bulky blankets. My son
ran for the garage and got all of our bicycle helmets and snacks
and bottled water. He also grabbed my wedding album and his
Nintendo. Hey, you got to be prepared for the worst. My daughter
grabbed her Bible and prepared a basket for her new bunny. I
grabbed some flashlights and we hunkered down. We expected the
worst, had a plan, and luckily the storm passed.

Life is a lot like this. You never know what God's going to
throw your way. Sometimes it's great and sometimes it's not. But
you need a plan and you need to be prepared.

I receive a lot of emails and phone calls from friends and
acquaintances each week, and many are unemployed, displaced, and
struggling to stay a float. I give my words of encouragement --
which is sometimes difficult because I am facing issues, too --
but I do my best to help provide a fresh prospective and

A friend of mine and long-time subscriber, Susan Greene, has
just written and released a new ebook entitled "Job Hunting in a
Tough Economy, Kick-Ass Strategies to Get the Job You Want and
the Salary You Deserve." The book is 257 meaty pages,
professionally written and professionally designed. It also
comes with 15 bonus products.

I've just gotten done reading two key chapters which intrigued
me -- one on writing cover letters and the other on negotiations.
I like the way this ebook is written: clear language, simple
steps, lots of examples and advice from her past experience.

I also like the fact that a lot of the information in this ebook
is practical advice even if you are not presently looking for a
job. In fact, you could easily apply a lot of this advice to
someone who is self-employed and desiring to stimulate their

The ebook is filled with common sense which most people ignore.
I am amazed by how many people apply for a job without ever
sending a cover letter (and they wonder why they never receive a
response), or how many people blindly accept the first offer (and
inadvertently leave large sums of money and benefits on the
table). If you follow Susan's advice, you will be be better armed
to get the job you want at the price you want. Learn more here:

Until next time,


P.S.: Know someone who could benefit from reading this newsletter?
Click the link below to forward it to them:

Monday, May 10, 2010

Start Marketing With The Right Tools

Greetings friends and hope all is well with you and yours and
your business endeavors. We're hunkering down here in Tulsa. They
say a perfect tornado storm is on its way in a few hours. Lovely.

Like my house doesn't have enough wrong with it already. My three
year old roof leaks, the wood around my dormers is rotting, and
the siding needs a paint job. Water damage from the winter storms
created leaks in my upstairs bedrooms, and the wood around my
windows is bowing and cracking due to water damage. So what's a little
tornado gonna do, right?

Got a call last week from a gentleman who called about ebook
covers. Wanted to know why it was so hard to create these
yourself and wanted me to tell him which software to use. Problem
#1: there's an assumption amongst most people that just because
you can buy a piece of software to do something, you can solve a
problem on your own. In this case, just because you can buy software to create ebook covers, this man thought he should be able to make
his own without any problems.

But what about graphic talent and the technical skills required
to design an ebook cover?

Why don't people think about this?

It's like buying a car and automatically believing that you'll
be able to fix anything that goes wrong with it yourself. Truth is most
people bring their car to an expert for service. Likewise, new
online marketers should turn to experts to show them the way, too.

I spent some time on the phone with the man and tried to qualify
him as a prospect for a larger project. "What's your budget for
launching your new ebook?" I asked.

He said between $300.00-500.00.

Problem #2: Unless you are a natural born Renaissance man (or
woman) who is capable of writing your own sales copy, designing
your own cover, writing your own HTML code, promoting your own
ebook and a host of other things, then you won't get very far with a
$300.00-$500.00 product launch budget.

I explained to him that merely setting up a generic web page
with an amateur ebook cover was not going to generate any sales.
They would be marginal at best, coming from immediate
friends and family. Unless, of course, he had written that one
truly unique ebook whose topic had never been covered before.

The man on the other side of the phone grew pensive and quiet.

"I could lie to you if you prefer," I said. "But I've published
a dozen of my own ebooks as well as 1100 ebooks for other
authors, and most do not sell well -- unless they start with a
quality product first and then do all the right things."

He asked what I meant by "all the right things".

So I told him he needed a simple but attractive web page, a
compelling sales letter, a provocative ebook cover design, a good
graphical header to intrigue the curious, a contact capture form
for non-buyers, an integrated email autoresponder, a good sales
email series dripped weekly or bi-weekly, a press release, sample
content and much, much more.

How much would that cost?


Wake up call. Hello? Hello? Anybody listening.

The man said he would call me back in a few weeks when he
finished his ebook and that he would contemplate what I told him
and see if he could gather the additional funding.

I felt badly. I always feel badly when I have this same
conversation. I have it with folks all the time.

I hate bursting bubbles, but if it was that easy to publish an
ebook and make substantial money, then we would all be

Isn't there a way to do this cheaper and still be effective?

Sure. There are a bunch of inexpensive tools you could purchase
that can help you to do a lot of this work yourself. But after
you invest in the tools, you still need to use them wisely ...

Here are some low-cost, high-quality tools:

Sales Letter Creator (creates sales letters)

Sales Page Tactics (adds features to your sales letters)

Follow-Up Email Creator Pro (creates an email series for a drip

eCover Software Pro (creates 3D ebook covers and other product

Press Equalizer (distributes press releases to sites)

There's also a new collection of easily customized,
professionally designed graphical headers that's just been
released. I highly recommend you check them out here:

You could probably invest about $200.00-300.00 on these tools
and would then be well-armed to create the necessary elements for
a sound product launch and promotional campaign. But remember, it
takes time and talent.

More to come ...

All my best,


Schneiderman Marketing, LLC, 1811 South Baltimore, Suite 203, Tulsa, OK 74119, United States