Tuesday, November 14, 2006

Marketing Cowboy - Killer Copywriter for Hire!

After years of writing copy in the corporate world, I’ve decided to throw my cowboy hat into the ring, and offer my copywriting services to the online world. The way I see it, there are two things you need to look for in a copywriter:

1. You need someone who knows a little something about writing.

I've been spinning stories since I was a kid. It's what I studied in college, it's what I've done for a living, and it's also how I relax. Writing is my passion. 

  • My Bachelor's and Master's degrees are both in Creative Writing

  • I received two awards from the City University of New York for my writing in 1982 and 1983 -- in poetry and fiction. Yeah, I know what you're thinking: what does poetry and fiction have to do with writing sales copy? Everything. Good sales copy understands line breaks and rhyme and rhythm as well as tells a story.

  • I taught college writing for three years at Queens College (New York). I understand grammar and punctuation and spelling. You're not going to wind up with poorly written copy when you use my services.

  • I've ghost-written books on multiple subjects, published my own series of ebooks, in 1983 Harper & Row published one of my essays right between the works of Stephen King and Woody Allen, and every week over 10,000 subscribers read my newsletters about marketing, mini sites and publishing.

  • My network of over 100 web sites receive well over 1,000,000 hits a year, many of my sites appear in the top 10 on the major search engines, and my product reviews frequently appear in the top 3 positions across Google, Yahoo, MSN and AOL. I understand the art of online promotion.

2. You need someone who knows a little something about marketing.

I'm a 20 year marketing veteran with experience in traditional, Internet and cable television marketing. In the past, I have held the position of Director of Marketing for these three Fortune 500 companies:

  • WilTel: I helped build the brand that turned this little Tulsa company into a $2.5 billion empire. From 1991 to 1995  I built and ran my own in-house advertising agency with a staff of 20 and was responsible for a $10 million annual marketing budget.

  • WorldCom: From 1995-2000 I helped take this company from Jackson, Mississippi to the board rooms of Wall Street, and along the way I became a sales expert and automated the entire sales force of over 2000 sales reps and their managers across the country.

  • Gemstar-TV Guide: Starting as a writer-producer, I executive produced multiple promotional spots for the nationally televised TV Guide Channel, and later became the director of marketing operations in 2003 over-seeing direct email campaigns, web promotion and much more.

None of my competitors have my credentials. To learn more about my background and services, and to take advantage of some very low introductory prices, please click here.