It's a New Year! Got a Plan?

Howdy all and I hope this year is starting off with a whiz-bang
for ya. Lord knows, most of us are happy to kiss 2010 goodbye and
have high, high hopes for a killer 2011. Let's face it: anything
has got to be better than last year. Between the economy and the
politics, I don't know which was more sickening.

So did you make your New Year's resolutions ... and did you break
them yet? My list of things to change and things to do grows each
passing year. I carryover items left undone or incomplete from
the previous year. Seems like I am falling behind my own personal
goals: lose weight, write more, read scripture more, spend more
time in thought, breathe easier, stop sweating the small stuff,
remember there's much out of my control, be slower to anger, be
more patient with the kids ... seems the list never ends. What
about you?

You know, this is the time of year companies and individuals
begin to either write strategic plans for the year ahead or begin
to implement plans written last quarter. Do you have a plan for
2011? What are you doing differently? Remember the definition of
insanity: doing the same thing but expecting different results.
If you are going to break new ground in either your business or
career or in areas of personal growth, then you need a plan, and it
better be a more realistic plan than you had in prior years.

I think 2011 is a year for opportunity. Many companies became
invisible in 2010 by pulling in their marketing and ad dollars.
They stopped advertising in all the usual places in favor of new
social media. How's that decision working for a lot of these
people? It isn't. Their customers have forgotten about them.
There's been no branding, no messaging, no nothing. Just worthless
friending and tweeting.

If you live in a city where some of your competitors became invisible
last year, then now is the time to kick your own marketing and
advertising up a notch. Now is the time to laser target new
markets and go after your competitors' best customers. Whatever
you do, don't just stand there, do SOMETHING! Mobilize now.

One thing you can do is make your web site more compelling. How?
Update your content and give your site a face lift. This need not
be an exercise in futility. If you sell widgets go search for
widgets in Google and see where you turn up. Then go check the
top ten competitors who show up on page one search results. Then
make notes about their sales messages and graphics. Look at what
they are doing right and wrong. Peek at their HTML code and look
at their META tags. Go do some research using Google's Keyword
Tool and if you haven't implemented Google Analytics on your site
yet, stop belly aching and add it to your web site. Then start
tracking and testing changes to your content and appearance.

Here's some products that crossed my desk last week that are
affordable and useful in helping you to create a more visually
appealing web site:

Easy 3D Icon Maker - Version 2.0
http://www.resellerproducts.com/easyiconmakerv2/index.htm

This all new PhotoShop tool is a collection of professionally
designed icons, styles and 2D to 3D transformations. Together --
along with some video tutorials -- you can add some real
sex-appeal to your web site transforming logos, icons, and
elements from boring 2D to eye-blazing 3D.

PSD Blowout
http://www.resellerproducts.com/PSDBlowout/index.html

All I can say is "Wow!" Now you can leverage the power and
strength of one of the web's best graphic designers and most
respected Internet marketers. Whenever this guy designs and
launches a new products, it sells. Now you can put his genius and
skill to work for your own web site and products and services. He
is providing you with over 20 design packages for a range of
niches, and with a little PhotoShop customization you can create
killer header graphics, product shots, buttons and more.

1009 Web Page Graphics Pack
http://www.resellerproducts.com/1009webpagegraphicspack/index.htm

This is an inexpensive collection of ready to customize graphics
ranging from buttons, to gift cards, to certificates and more.
Very unusual and beautifully crafted artwork ready to be
customized with your favorite graphic tool.

Well, it's time to start taking action. If you need help planning
for 2011, or have plans but need help implementing, then please
give me a call at 9188105233 or drop me an email at
info@schneiderman.net. I'd love to help you attain new heights of
success in 2011.

All my best,

Steven

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Schneiderman Marketing, LLC, 1811 S. Baltimore, Suite 203, Tulsa, OK 74119, United States