Magic, Cool Tools, HTML 101 and Loss Leaders

Good afternoon, friends. I hope this day finds you smiling and
productive. Surprisingly, the weather has warmed here in Tulsa
and feels more like early Spring than Fall. It's a pleasant
change from prior years.

As stated last week, "Steve the Sleeve and The Kid" have joined
the cast of the Spotlight Theater, and it looks like the first
performance will be in mid-December. We're very excited to have
this opportunity to showcase our act and make people laugh.

Last week I shared info about a new graphics pack called Premium
Headers Pack, Version 2 which you can use to enhance the graphics
of your web site. The link to that review is here in case it
slipped by you last time:

http://www.cooltoolawards.com/software/multimedia/premiumheaderspackv2.htm

This week I wanted to share another product that crossed my desk
which I think many will find helpful. I know from
communicating with many of you that not everyone is comfortable
with HTML -- the code that is used to build a web site. While I
don't think everyone needs to be an HTML expert, it is probably
in your best interests to be conversant with the basics so you
can speak to designers and consultants with a shared
understanding. Otherwise, it sounds like Greek and leaves you
wondering what you are paying for!

Here's HTML 101, a new video course of 14 videos which take you
through the paces of HTML basics. It's not enough to make your
head spin, but contains just enough info to make you dangerous.
Read all about it here:

http://www.cooltoolawards.com/ebooks/html101.htm

Last week I reviewed PDF Editor Pro. After speaking with the
developer, I suggested a new product image for his software would
help make his web page and product more compelling. Check it out
here and let me know what you think:

http://www.cadkas.com/pdf-editor-edit-pdfs.php

I design a lot of these covers for authors and developers and
gurus. It's fun, quick work -- usually -- and often leads to
discussions and opportunities about other ways I might be able to
help folks with their online presence. I guess some people would
consider this a "loss leader". What do you use to "lure" people
into giving your services a shot?

For years free consultations were the way to go. I do that, too,
but I think when something is 100% free, people have a hard time
putting a value on your services. So you need to charge something
beyond the initial "how do you do". Test this to see if I am
lying.

Until next time,

Steven

P.S.: Share this with a friend by clicking the link below:

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Schneiderman Marketing, LLC, 1811 S. Baltimore, Suite 203, Tulsa, OK 74119, United State