Establishing More Paths to Your Site

Grrrrrrrrrrrrreetings! We're expecting snow this evening for the
first time in Tulsa, and while they promise it won't stick, you
just never know what to expect around these parts. I've watched 2
inches of snow decimate the city and gotten run off the road by
sliding vehicles. Wish me luck.

Last time I wrote to you, I started discussing the importance of
creating as many alternate paths to your web site as possible
under the belief that the more lines in the water you have, the
easier it is to catch fish.

One of the ways I mentioned to do this included buying alternate
domain names -- variations of your name, company name, product or
service names and redirecting them back to your main web site.

Another way, often overlooked, is to purchase misspelled domain
names. For instance if you were google.com you might also
purchase goggle.com. You get the idea. It's amazing how many
people bypass search engines and simply type in phrases.
Sometimes they are spelled right but often they are spelled
wrong. So locking up some common misspellings could help drive
traffic your way.

Another way to drive traffic is to write and distribute a press
release. You can use PRWeb.com or any number of press release
distribution software tools such as Press Equalizer:

http://www.cooltoolawards.com/software/business/pressequalizer.htm

With this tool you simply enter your press release, choose the
sites you want to submit it to, and fire away. Within days you
will begin to see increased traffic -- if and only if your press
release is well written and compelling. For help with that, give
me a jingle at info@schneiderman.net.

Another way to drive traffic is to write and submit free
articles. The more, the merrier. With embedded links back to
your web site, you can build a huge amount of valuable link backs
to your web site and this results in increased awareness,
visibility, and traffic.

Of course, getting the traffic is only half the challenge. What
do you do with them once they get there? What's the action you
require of them to take the next step? Many sites do not include
a call to action: Call for more info, Send us your question,
Contact us for a free consultation, etc.

Too many sites rely on the quality of their products or services
to stimulate visitors to take action. It rarely works that way.
You need to demand them to do something. Be specific. Tell them.

Look at my magic web site here:

http://www.sophisticatedsorcery.com

The home page sets the tone graphically what to expect and only
includes small excerpts -- quick reads -- about my services and
experience. The visitor is forced to click to read more. So
instead of telling them everything they need to know on page 1, I
force them to spend time on the site to learn more. The deeper
they go, the better.

The site includes a subscription request under the guise of a fan
club. It has a contact form to ask me questions or schedule a
performance. And every page includes a call to action to call me
or email me for more information.

Even the home page uses a corner peel ad technique to cross-sell
magic lessons. This is very easy to implement and you can learn
more about this technique here:


http://www.resellerproducts.com/easycornerpeelads/

The best action you can get a visitor to take is either to buy
something from you right away or lift the phone and call you;
however, I am a stern believer in getting them to give you their
contact info -- first name and email address are essential. They
may not want to buy from you at the time of their initial visit;
most people like to shop around first to understand their options
before they commit or narrow their list down. But once you have
their contact info, you can keep marketing to them through an
email series and an autoresponder service.

If you would like help integrating an autoresponder into your web
site and need a well written email series of 12 monthly messages
-- enough for a full year -- I would like to offer my services at
a pre-holiday discount of only $279.00. If you have an immediate
need, I urge to act before this Friday. If you feel like this is
too good a deal (and it is, I assure you) but you won't have a
need until next year, buy now and schedule delivery next year --
no problem.

To reserve your space in my calendar and discuss your needs
please call me at 918-810-5233.

Until next time,


Steven

P.S.: Click the link below to share with a friend:

http://www.getresponse.com/forward.html?x=a62b&m=W2QU&s=BM46r&y=n&