Are You Like The Invisible Man?

Good day, friends, and I hope all is well on your side of the
screen. Life is H-O-T in Tulsa with the heat index hovering
around 110 degrees. Yikes! Now that's hot. Whoa. I don't even
want to step outside of my office today if I can help it.

So how is the economy impacting your business? I am projecting I
will be down about 20% this year, maybe flat with last year,
maybe worse. It's getting harder to make a buck, no matter how
good you may be. Companies and individual business owners are
freezing their projects and limiting their spends as much as
possible until the economy reverses its current trend.

It's troubling to watch this trend because it simply shows how
many business people lack common sense about their marketing
tactics and strategy. When a business stops advertising and
marketing, they lose their awareness and visibility, thus
becoming invisible to their prospects and even to their existing
customers.

Now if your competitors are becoming invisible, what do you think
you should do?

Bueller? Anyone? Bueller?

Right, if your competitors are becoming invisible, you need to
focus time, money and energy on becoming and staying more visible.

By adopting this "hey, look at me" approach, you take advantage
of your competitors' stupidity in going dark with their
advertising and marketing and become the single bright spot in
your own universe, attracting leads, prospects and repeat
purchases. It may also be a good time to raise your rates because
without any visible competition, you may appear to be the only
game in town.

Now I am seeing many small businesses stop their spending on
local Yellow Page ads. I think this is a good move. The Yellow
Pages are dead. Simply get the lowest cost text listing in the
big book and divert those dollars to the web.

Where on the web? Take advantage of low-cost social media
marketing like blogs, Twitter, Linked In and Facebook among
others.

Start building your email lists for prospects and customers. It's
always easier to sell to an existing customer than to cultivate a
new one. Start strengthening your relationships with existing
customers. Make personal calls and arrange lunches and office
visits to review their business, what's changed since last you
serviced their account, and look for new opportunities to add
value.

Develop a lead generation program. Write a newsletter and start
emailing it to your lists monthly to let them know what's new,
provide meaningful advice on how to survive during tough times,
and share success stories about how your customers are using your
products and services to grow revenues and improve business. Brag
about your features, advantages and benefits. This will produce
leads and give your staff a reason to follow-up by phone.

If you are not using an autoresponder service to manage your
email campaigns, may I suggest another alternative that gives you
most of the power of email marketing without the ongoing monthly
cost. For some this may be the preferred way of email marketing:

http://www.emailmarketingassistance.com/groupmail.htm

As far as writing newsletters goes, I have become very adept at
quickly studying a client's business and writing a series of
emails that may be used as a newsletter. I've written about all
sorts of business topics from insurance, finance, software,
ebooks -- you name it, I've written about it. I'd love to help
you write those newsletters.

Normally, the cost of 12 (one year) newsletters is $1,000.00 but
for the first 3 people who contact me, I will do it for only
$500.00. This is a good investment. Let me craft the right sales
message that will make people return to your web site, lean in to
get more information, and pick up the phone to talk to you.

Until next time,


Steven Schneiderman


P.S.: Stay visible during tough times. Social media and email
marketing are the perfect solution when money is tight. If you
haven't looked at these helpful products yet, now is an excellent
time to take action:

350 Social Media Strategies: These seven reports cover the 350
most important things you need to know about Twitter, YouTube,
Stumble Upon, Yahoo Answers, Digg, Linked In and Squidoo.

http://www.resellerproducts.com/350socialmediastrategies/

Facebook Social Ads Exposed: This ebook explains the whys, hows,
and what not to do with Facebook and Facebook advertising which
is rapidly displacing Google AdSense in terms of audience, ease
of use and effectiveness.

http://www.resellerproducts.com/facebooksocialadsexposed/

Twitter Explosion: This is a collection of 32 videos which
explain how Twitter works, how to create and manage you account,
and how to use it boost your visibility and popularity.

http://www.cooltoolawards.com/ebooks/twitterexplosion.htm

Wordpress 201 Revealed: This is a unique collection of videos,
MP3 music files, blog templates and plug-ins which you how to tap
into the power of blogging with Wordpress.

http://www.cooltoolawards.com/software/multimedia/wordpress201revealed.htm

Add one or more of these tactics to your marketing arsenal today
and watch your visibility, awareness, and business grow rapidly.

Schneiderman Marketing, LLC, 1811 South Baltimore, Suite 203, Tulsa, OK 74119, United States