Is the Internet Paved with Gold?

Good Sunday to my friends. We went camping with the Boy Scouts
yesterday and had a blast watching the kids run around and fish
and play for 10 hours until they collapsed. Must be nice not to
have a care in the world, eh? Ah, if only we could do that every
day.

Since my last email, many people expressed interest in helping
out our son, Christian, with his Boy Scout fund-raising efforts.
Well, we've registered Christian with the Trails End Boy Scout
Popcorn web site, and you can actually order popcorn and candy or
simply make a donation to the military. Your choice. Here's the
link:

http://www.trails-end.com/estore/scouts/email_referral.jsp?id=2896569

As always, we appreciate your support of little boys raising
money here at home and our "Big Boys" overseas keeping us all
safe and secure.

Hey, what about those ACORN sting videos? Can you believe it?
Amazing.

I'll tell what else is also amazing, and that's how people
believe the Internet is paved with gold and how everyone feels
entitled to their piece of it.

Granted, it is easier to test market a product or service online
that it is to do in a brick and mortar world, but if it was that
easy to do, then we would all be millionaires and unemployment
would be a thing of the past.

The truth is it is not that easy to launch a product or service
online. There is much to know before you get started, and that
usually starts with performing some competitive analysis. One of
the best free tools for this is PPC Web Spy. This little tool
lets you peek behind who else is bidding on the same Google AdWord
keywords as you. Here's a quick review:

http://www.cooltoolawards.com/software/utilities/ppcwebspy.htm

Once you get the lay of the land and understand who else is
trying to sell a similar product or service you can begin to work
on developing your features, advantages and benefits (F-A-B).

Then you can start working on your sales pitch. You need to come
up with a brand look and feel for your site -- a logo, a web
site, etc. Then you need to integrate an autoresponder to build
your mailing list, and then you need an email series to send to
them to them coming back to your site until they buy.

Let's assume you have the next great idea. What makes you think
that you can design a killer site and sales copy? I know, I know.
There are tools out there to help you, but if you have never done
it before, why would you assume you have what it takes to be
successful beyond having the kernel of the great idea itself?

I don't mean to burst dreams, bubbles, aspirations, but based
upon my 25 years of experience, there are brilliant idea people
and brilliant implementers, and usually they are two very
different types of people. It's the difference between being a
brain surgeon vs. trying to operate on someone's brain with no
experience. The patient is going to die, and if you don't believe
me, then your rose colored glasses may be in the way.

I meet a lot of people online who are trying to make a go of it.
While they may have created a unique software tool or written a
topical ebook, most haven't a clue what they are doing when it
comes to developing an online presence. I have watched many a
brilliant product creator develop the ugliest, most poorly
written web site in the world, and then they wonder why they are
not selling anything!

You want to do it yourself? OK, at least use the right tools:

Use Xara Web Site Designer to design your mini site:
http://www.cooltoolawards.com/software/multimedia/xarawebdesigner.htm

Use eCover Software Pro to create a decent product shot:
http://www.cooltoolawards.com/software/multimedia/ecoversoftwarepro.htm

Use Follow-up Email Creator Pro to create an email series:
http://www.cooltoolawards.com/software/business/followupemailcreatorpro.htm

Use GetResponse to manage your mailing list and send out your
email series:
http://www.cooltoolawards.com/services/getresponse.htm

That's probably a $200.00 investment total but it would be money
very well spent, assuming you have legitimate design and writing
skills.

But I warn you, it's not as easy as you think it is. Sometimes
it is far easier to come up with the great idea than it is to
sell it.

That's where someone with my 25 years of experience comes into
play. I can give you a turnkey solution: mini site design
including web page template - header - footer - buy button, a
series of great product shots, a compelling sales letter and a
compelling email series of ten messages. I can integrate it all
with GetResponse and either Clickbank or PayPal, and I can test
it and stage the site on my server or your web host. Totally
hands off solution for you, starting at around $2,000.00 PLUS I
will include either a review of your software product on
CoolToolAwards.com (which gets 2,000,000 unique visitors a year)
or publish your ebook on Ebookomatic.com. I'll even throw in a
press release and distribute it online for you and create a
squeeze page for you gather leads!

Here are some sample mini sites we're currently developing and
getting ready to launch:

Find Your Angel Investor
http://www.findyourangelinvestor.com

Raise Fit Kids
http://www.raisefitkids.com/final%20site/

MDFatLoss
http://www.mdfatloss.com/members/mdfatloss/adminpages/MDFatLossSales

That's a lot of work, but will try to work within your budget. I
realize times are tough right now. But shouldn't you have a shot at
your dream?

Let me help you. Give me a shout at info@schneiderman.net or
call me on my cell at 918-810-5233.

All my best,

Steven