Hope all is well on your side of the keyboard and that my
U.S.-based subscribers had a peaceful Labor Day weekend. We spent
the time bicycle-riding and roller-blading and BBQing with
friends and family. Very nice time indeed.

All sorts of emails coming in with a variety of questions, but
most deal with how to make money online. I see a lot of people
getting involved with membership sites that charge you a fee and
then tell you to promote the same site to your friends and family
to earn "generous" commissions. Here's the thing with these types
of businesses: sooner or later you run out of friends and family,
and frequently you piss them off. I don't know anyone who has
made a dime this way so be careful.

Many others want to make millions with affiliate marketing or
reseller products. I've covered that ground in recent newsletters
and won't repeat my experience and advice here. You can always
visit my marketing blog to see past newsletters here:

http://marketingcowboy.blogspot.com/

I do think it takes some level of experience and investment to
make money with affiliate marketing. I am lucky in that I got
started early on with some very good products and services that
generate some fairly consistent income. Most folks who write to
me keep asking for an "insider" tip, and want to know if I can
tell them about something that's below the radar but is going to
become real hot soon. Here's one I think that has a lot of
potential. Watch the video by clicking on the link below:

Web Site Communicator
http://www.websitecommunicator.com/members/spidy/how-it-works.php

There's no doubt about it, though, if you want to make money
online you should figure out a way to monetize your experience,
knowledge and gifts. For instance, for me I've written a series
of ebooks about different topics where I am subject matter
expert: sales automation, ebook publishing, ebook cover design,
software and ebook product creation, forum marketing, search
engine optimization and review sites, etc. I've also created
online services to help others publish their ebooks and gain
visibility and an audience for their work. These products and
services bring in recurring monthly income for me with little to
no promotion or energy. That's true passive revenue.

Now the challenge with creating an info-product (ebook) is that
you have to do some competitive research to see what else is
already out there. Failure to do so may mean you've waste a lot
of time and money creating something for a niche that is already
saturated with products. Try to be original. Look to your own
life experience, education, hobbies and unique perspectives.

The next step is to create that product. I have taken months to
create some products and others I have done literally in a single
day. Many of you will be tempted to rush it, but I advise you to
invest your time wisely and create the best product possible. It
will pay you back in dividends.

Now once you have your product, you need a professionally
designed mini site with sharp, eye-catching graphics and a good
sales letter. Ideally, you should start with a squeeze page which
qualifies visitors, captures their first name and email address
and then provides them with some sort of digital download gift --
for an ebook it could be the first chapter in PDF format -- for
software it could be a free trial edition. In either case, you
can increase your capture rate by using an incentive that will
appeal to the audience you are trying to sell to. I also advise
you use a video welcome that shows you, your product and compels
them to subscribe to your list. After they submit their contact
info, you need to send them to your sales page which should be
well-written, compelling and also use video or audio.

Once you capture their info, you need to get them to confirm
their opt-in to your list and then start sending them a "drip"
campaign -- a series of emails that provides helpful information
and always pushes them back to your sales letter page. This
series should be sent out every week or so for at least 10-20
weeks. Eventually, they will either buy or unsubscribe. You can
also do occasional email blasts to this growing list about
related products and services which you can promote via an
affiliate link. This can create back end revenue.

Now if you have a product but are clueless about how to create
the mini site, write the sales letter, write the email series and
create product graphics, then you should reach out to me. As we
near the last quarter of the year, I am gradually filling up my
calendar. The fourth quarter (October - December) is the best
time to pitch products, so I urge you to email me at
info@schneiderman.net as soon as you can to start discussing your
specific needs.

In the weeks ahead I will send you links for some new projects I
have been involved which include an ebook on finding angel
investors and another which is a health and fitness program for
children and their parents. I designed the mini sites, wrote the
sales letters, the email series, created all the product graphics
and also helped set them up online and integrate the
autoresponders and ecommerce systems. Totally turnkey launch in a
box.

Until next time,

Steven