New Ebooks from EbookoMatic/2009 Marketing Strategies

Good morning and welcome to the New Year. I hope this year
is a good one for you despite the financial adversity that
we're all facing. Just yesterday I heard of another friend
of a friend who lost his job, and this comes after his
house burned down, too. The attacks seem to never stop.
Good people losing what little they have, including their
dignity. Hopefully, you won't be impacted, but if you are,
I'm here to help in any way I can.

I've got a variety of updates for you, so here goes:

New Ebooks Published on EbookoMatic
------------------------------------

Alleviate the Anxiety of Buying and Selling a Home
by Sabrina Winters
http://www.ebookomatic.com/publish/authorinfo.asp?EbookId=1469

How to Survive Stepparenting
by Connie Knox
http://www.ebookomatic.com/publish/authorinfo.asp?EbookId=1468

Planning Project Mgmt and Transactional Mgmt - The
Executive Way
by Brian Watson
http://www.ebookomatic.com/publish/authorinfo.asp?EbookId=1467

The Secret of the Butterfly
by Janie Houf
http://www.ebookomatic.com/publish/authorinfo.asp?EbookId=1465

The Truth About Internet Sex & Affairs
by J. Porter
http://www.ebookomatic.com/publish/authorinfo.asp?EbookId=1464

Please check out these new titles and support these
authors.

Marketing Related News
----------------------

I've been meeting with new clients to discuss plans for a
variety of projects for 2009. By and large, my #1 piece of
advice is to work on building and maintaining relationships
with your prospects and customers. Here's some examples of
what I am talking about:

- A new restaurant opens in the neighborhood, but they fail
to ask for first name and email address of every new
customer. This is akin to having a web site that gets lots
of traffic and not having a subscription form to capture
the first name and email address of every visitor.

- A company promotes their services through 3 different
cross-linked sites, and even though they do collect first
name and email addresses of their visitors, they do little
to nothing to stay in touch with them. Thus, over time they
become strangers, even to their customers.

Now more than ever before, competition is at its fiercest.
With less money to go around, companies are fighting for
business and revenue. You can't expect to use the same old
strategies. More and more, everything is becoming a
commodity. People are competing on price and
decision-makers are buying the least expensive solution
instead of the best solution for the money.

Where do you sit? What is your plan or strategy? Better
think fast before your competitors start implementing some
new strategies of their own, and begin stealing your
business.

Start by implementing a simple form on your site to collect
contact information. I recommend this:

http://www.emailmarketingassistance.com/getresponse.htm

If you prefer to handle it all yourself, then I suggest
this:

http://www.emailmarketingassistance.com/groupmail.htm

Other popular solutions include:

http://www.emailmarketingassistance.com/constantcontact.htm

http://www.emailmarketingassistance.com/aweber.htm

The key thing is to start collecting info.

Then the next thing is to start writing to these people
about relevant topics so you can start being seen as a
subject matter expert -- that you have value beyond your
web site, product or service. Build credibility and
bridges. Make your name known. Let them learn about your
personal life so they see you not as a threat but as a
friend.

I've been publishing email newsletters for over a decade
and have had lists as large as 10,000 subscribers. When I
send a newsletter out like this one, I receive back
personal responses because my readers feel like I am
speaking only to them, and they respond in kind.

Now what you send them, and how often you send it to them
is a widely debated topic. I can write a series of 10, 20,
30 emails for you, enough for a year if you send them out every
other week. The cost for subscribers is $500, $1000, or
$1500. If you want my help, please contact me via
info@schneiderman.net so we can get you on my calendar
right away.

If you prefer to write your email communications yourself,
that's fine, but make sure they work. I am offering a very
limited mentoring service to help you learn how to write
better sales letters and sales communications. You can
learn more here:

http://www.salescopyclinic.com

This is very much under the radar and I want to keep it
that way by limiting the number of people who can join the
membership site. Check it out.

All my best,


Steven