The Importance of Facebook to Your Business

Good day and I hope things are going well for you and yours on
the other side of the screen. Last time I wrote to you, I talked
about the need to look for -- and appreciate -- lucky pennies
wherever you find them.

Today I want to share a lucky penny with you, and hopefully
you'll pick it up instead of walking by and leaving it in the
gutter.

I see a lot of folks who are stumbling all over themselves,
trying desperately to make a living online. I'm going to exclude
folks who are trying to resell someone else's product or who are
promoting other people's products through affiliate programs.

This time I want to zero in on people who are trying to launch
and sell their own product -- mostly an
info-product/ebook/video/membership site type business.

I'm not going to berate people for giving it their best on a
limited budget or with limited ability, but there's a myth that
is still being perpetuated -- that if you build it, they will
come. In the case of the Net, the majority of people still seem
to think that if you write an ebook and build a site, people will
come to the site and buy it. Without any promotion.

There's a bit of ego involved here, so forgive me if I hit a
nerve.

The truth is unless you have written an ebook about a niche
topic which is incredibly hot, unless you are first to market in
this niche, and unless you happen to be extremely lucky or
blessed, the odds of you selling many copies of your ebook is
pretty darn low.

Pop. Pop. Pop. Sigh.

OK, I hear bubbles being popped. Relax, don't worry.

You may even invest the time to learn how to write a great sales
letter and design a terrific ebook cover -- or you might hire the
best people to do this for you. Good for you. You are taking the
right steps. But you need to take it further.

Promotion.

At the end of the day, your site is a needle in a haystack and
you need a promotional strategy to help people find your site and
ebook or whatever type of product or service you are selling.

In the beginning, 15 years ago, banner ads were the proverbial
way to attract attention for your products. You'd create a banner
ad, find a site to advertise it on, and then watch as people
clicked-through and visited your site and made their purchase.
Banner ads were THE way to generate traffic. A virtual sales
magnet.

But over time, banner ads have lost their glamor. Nowadays you
are lucky if you can manage to get .5% click-through. People have
moved away from static banners to animated ads to Flash
interactive ads. The latter may still work depending upon what
you are trying to sell and who you are trying to sell it to.

Then Google came along and changed everything.

Their Google AdWords network made it possible to get your text
ad displayed on page one of search results and people came out of
the woodwork to leverage the power of Google's search engine and
ad network. The problem with this is two-fold.

First, with more and more people competing for the same keywords
in their text ads, the cost of advertising on Google AdWords has
risen to unprecedented high prices and there are a lot of similar
ads which only adds to the noise on the Net and confuses would-be
buyers.

Secondly, people no longer click-through the text ads with the
veracity they once did. This means less ad revenue is being
generated for webmasters who serve Google's text ads through
Google AdSense.

So where should you focus your time and money to promote your
product?

The answer may surprise you.

Facebook.

Now if you are trying to get your site to the top of the search
engines -- Google is still the way to go but it's going to take
time and usually a great deal of money.

But if you want to laser-target your ad messages for your
product -- then Facebook is it.

But it's tricky and before you start plunking down your credit
card and allowing Facebook to suck every last penny from your
bank account, you need to educated.

Here's a new ebook I highly recommend to anyone -- yes, you --
if you want to promote your product or service online:

http://www.resellerproducts.com/facebooksocialadsexposed/

And if you purchase this within the next 24 hours, I will send
you a second download link for the best ebook about how to use
Google AdWords.

Act now while the lucky penny is still there!

Until next time,


Steven

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