Stop! Your Video Needs a Script!

Good morning and I hope this newsletter finds you well. It's
been an insane week with a variety of new projects crossing my
desk: ebook covers, sales letters, email series, coaching, web
site designs, one sheets and scripts. I do love my job! Always
challenging and always something different.

Several video sales tools have crossed my desk promising to help
sell more products, memberships, and to generate more leads for
me. Are you using video on your web sites? Is it helping you to
stimulate lead generation and sales?

Sometimes we tend to focus on the latest fad to help give our
sales a shot in the arm, but we need to remember that while video
is very compelling, bad video is not.

Over the past few years, as the use of video has become more
prevalent, it's been interesting to note that most videos look
rather amateurish. People just turn their cameras on and start
rambling as if every visitor to their site is just going to hang
on every word and be moved to action.

It doesn't work that way.

I love it when I see a young teen talking about how he is going to
show me ways to make $2.0 mm a year, or a retired person in their
70's constantly checking their camera to see if it is recording.
Someone should create a web site for bad videos and let people
watch and rank them. This would be a highly trafficked site and
perfect for major advertisers.

Loo, take it from someone who executive produced videos for TV Guide
Channel for three years. Unless you are VERY experienced in front
of the camera and a natural salesman, you are not going to be
very compelling on video.

That's not to say that some of these new video tools like Easy
Video Producer or others are not good services, but they are only
as good as the person using them.

The best web sites have the most compelling sales letter.

Copy is still King.

Now just because you use video, doesn't mean you no longer have
to worry about sales copy.

Your sales letter becomes your script.

Let me say that again:

Your sales letter becomes your script.

If you are not a gifted sales copywriter, then your rambling on
video is going to be ineffective. You need a written script to
work from.

Let me help you. For $1,000.00 I will write a sales letter for
your product or service that will set the right tone, help you to
explain your product or service's features -- advantages - and
benefits, and compel your visitors to take action.

Of course, you still need to rehearse and feel natural before
you shoot your final video, but at least you'll be able to stop
rambling and start selling.

Drop me a line at info@schneiderman.net to discuss your project.

All my best,

Steven

Schneiderman Marketing, LLC, 1811 South Baltimore, Suite 203, Tulsa, OK 74119, United States