Tuesday, March 16, 2010

Simple Sales Letters with PitchMagic

Good evening. In the past few issues of my newsletter, I've been
focusing on attitude. If you approach business with a poor
attitude, it will beat you. It's simply a matter of time.
Hopefully, I've been providing you with some advice and tools
that will turn your attitude around. It seems to be working for
some subscribers and clients I've communicated with over the past
few weeks.

One of the questions I am being asked a lot is how to take the
plunge. Let's say you have an idea for a product or service. How
do you go about selling and promoting it online? Normally, I
would lecture you about the importance of hiring a good designer
and copywriter, but I also realize that most people can not
afford these types of services and even if they could, they would
prefer to keep start-up expenses low.

Gotcha.

I still think quality design and copy can go a long, long way,
but if you don't want to go down that path, and prefer to do it
yourself, here's a possible solution.

It's called PitchMagic.

If you want to be able to create a sales page quickly and easily
-- and never, ever touch HTML code -- then PitchMagic is probably
something you should look at. At its core, it is a low-cost
system that combines web site and product hosting with an
automated web page creator.

For a one-time $47.00 fee and then $24.95/month, you can use
PitchMagic to develop a sales page by dragging and dropping building
blocks into the desired sales letter format. For instance, you
could have a headline at the top, several sub-headlines with body
copy, a testimonial block, a closing block and then a buy button.
Once the framework for your sales page is created, you simply
start entering your sales copy.

You can upload your product image and a graphical header and
footer, and then you are pretty much done. You'll need a
Clickbank account, too. You also will need to upload your digital
product to PitchMagic so they can host it and keep it secured
away from online pirates.

The finished sales page looks pretty good. The imposed structure
is a good one if you can write well.

Of course, you'll need to write your own sales copy, create your
3D ebook cover, and design your header and footer graphics. That's
not part of the solution. You may still need to hire someone like me
to assist you.

Now normally, I'd probably approach this differently. As a designer
and copywriter, I would want more control over the sales process as
well as the design and copy process.

I'd start with writing the sales copy from scratch, developing
the graphics, putting it all together into a sales page, add a
squeeze page to capture first name and email address, integrate
it into an autoresponder to start sending non-buyers a series of
follow-up emails, etc. I think there is more art of the sale that
is required here, and PitchMagic only handles a portion of the
sales formula.

But it is a good start. Especially for newbies on a limited budget
who can write well.

If you'd like to learn more and see some screen shots, there is
a review here:

http://www.cooltoolawards.com/services/pitchmagic.htm

I hope this helps.

All my best,

Steven

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