Friday, July 17, 2009

New Cool Tools

Greetings folks. Steve Schneiderman here with a
few quick reviews and marketing tips. If you have
ever wondered why your web site doesn't convert
more visitors into subscribers or sales then it
might be the look and feel of the web page or the
lack of key elements required in an effective
sales page.

For instance, while a page may be plain or
colorful in its design, it still needs
well-written, clear sales copy. There has to be a
compelling headline which grabs your visitors'
attention and compels them to read on.

In addition, the landing or sales page should be
very clearly laid out in it placement of headline,
sales copy, etc. The page needs to contain certain
components such as a call to action and a
subscription form, a button to click on and more.

More and more, marketers are using video to
deliver their sales message, and a new product has
been released to help you create a
professional-looking video squeeze page. What's a
squeeze page? It's simply a short-form sales
letter designed to capture the first name and
email address BEFORE they access the main sales
page. This way, even if they don't buy from you
NOW, you can continue to market to them LATER and
hopefully sell something else to them in the
future. It's the perfect tool for list-building.

Premium Video Squeeze Pages from Max Rylski is a
package of professionally-designed landing pages
that contain all of the critical graphical
elements you need for a successful landing page.
He's taken all of the hard work out of the
equation.

Premium Video Squeeze Pages also comes with a
suite of tools which enable you to quickly and
easily customize the look and feel of the page to
match the rest of your site. Adding video and
links to your autoresponder service is as easy as
typing in a little information. Very simple.

Don't know much about design or using PhotoShop,
have no fear. He has included extensive videos
explaining it all!

You can learn more about this new tool here:

http://www.cooltoolawards.com/software/multimedia/premiumvideosqueezepages.htm

Now let's get back to the plain sales page vs.
colorful sales page. This has been the topic of
much discussion by Internet marketers over the
years. Split-testing has often proven that simple
works better. I think that while this may be true,
the higher the price tag of your product or
service, the more a polished design is called for.

For instance, I see many ebook covers and
software boxes designed with very plain covers,
yet the asking price is frequently $97 or higher.
Would you be more inclined to buy a plain-looking
ebook or software tool if the cover was plain
black and white and looked amateurish in its lack
of design OR would you spend the money on a
product that had a MORE professional-looking,
colorful design? I think the latter.

I've said it before: people do judge an ebook or
software tool by the product shot. Colorful
outsells plain images every time. But what if you
lack the type of graphic skills required to create
that sophisticated product image? What really
makes the difference between a great product shot
and a poor product shot anyway?

I think the answer lies in the type of background
you use. Again, going back to the plain product
design, if you were to add some color or subtle
abstract graphic element to the background, it
makes the design more visually compelling.

Here's a solution to look at:

Killer Abstract Backgrounds, also from Max
Rylski, is a collection of breath-taking abstract
background images ranging from swirls to lines to
blobs.

You may customize these to any type of
color combination you like and then slide them
into the background of your ebook cover or
software box design, and instantly you have solved
the problem. Your product shot will look amazing.
I show an example here:

http://www.cooltoolawards.com/software/multimedia/killerabstractbackgrounds.htm

Check it out. You will be surprised by the subtle
difference. An abstract background grabs your
attention and transforms simple and dull to
compelling and "I gotta have it!"

Killer Text 2, yep - another Max product, is also
an amazing collection of fun fonts and styles that
will transform your product packaging, brochures,
web pages and headlines into eye-catching,
attention-grabbing words. You will love it:

http://www.cooltoolawards.com/software/multimedia/killertext2.htm

OK, time to run. Best to all. Talk to you again
next week!

Steven

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