Copyright Infringement

Good afternoon folks, and I hope all is well on your side
of the monitor. Been busy this month. Don't know if that's
because it is a short month or because of business itself.
February is a bit of an enigma.

So what do you do when a new business prospect takes
advantage of you? I was pitching a new client and provided
a proposal. I typically charge for these proposals because
they provide very thorough analysis of a prospect's
existing web site and marketing efforts. In this case, I
did not charge because the prospect was a friend of another
client.

The next thing I knew the prospect implemented all of my
recommended changes on his own (badly). To make matters worse, he
lifted my bio from my corporate web site and placed it on
his own site to use as his own bio. If you are not familiar
with my bio, this is what he appropriated:

"For the past two decades, Steven Schneiderman has been
speaking to and entertaining audiences ranging in size from
a few dozen people to crowds of over one thousand.

Steven is an upbeat speaker who uses magic and humorous
story-telling to get his points across. He is comfortable
speaking about a vast number of subjects ranging from
technology and sales and marketing strategies to human
relations skills and creative writing techniques.

During his lifetime, he has survived five car wrecks and
been held up at gunpoint four times. This gives Steven a
unique perspective on life and a fascinating personal
testimony about his faith in God."

Not everyone can make those claims, so it looked rather silly
on his site. When I approached him, he acted like there was
nothing wrong. Until I threatened to shut him down for
copyright violations.

I don't get it.

Then he asked if I was still interested in his business.

Not for twice the price, mack.

On the lighter side, my nine (and a half!) year old son
served as an usher this weekend in our church and loved
every minute of it. It's teaching him to serve others and
helping to build confidence in his people skills. He did an
exceptional job in his little suit, and we're very proud of
him.

I also participated in a local seminar and presented "The
Biggest Mistakes in Online Marketing". I'm going to start
covering this material in the weeks ahead, so keep an eye
out for my emails. You'll want to print and save this
series of observations and recommendations. Worth their
weight in gold.

Lastly, I want you to remember that your web site is only
working for you when it can be found on the search engines.
If you are invisible on page one or even page two, you are
missing traffic and business.

If you are paying for search engine optimization services
or playing the Google AdWords game, you are spending a lot
of time and money fruitlessly.

There is a less expensive way to get found.

For $250.00/month, you can receive prominence on Google and
over 900 other web sites. Drop me a line to learn more about
it. I know you will like it.

Until next time,


Steven Schneiderman