Wednesday, October 29, 2008

Are Ebook Covers and Book Covers Important?

Good morning, readers. I can't begin to tell you how
many emails and calls I receive about ebook covers from
authors:

- Are they important?
- Do they really help sell ebooks?
- Can I do it myself?

The answer to all of these questions is "Yes".

Walk into a book store and scan the store. You will see
shelves with book covers facing outwards and shelves with
book spines facing outwards. Which shelves will you walk
towards first? The ones with the covers facing outwards.

Why?

We all have predispositions towards certain colors and
images. For instance, many covers use pictures of
attractive people. Sex and sex appeal sell books. We like
to look at attractive people, so we are naturally drawn to
covers with beautiful women and handsome men who are
athletic or well-dressed. It's a natural instinct. And it's
a good reason to use pictures of people, even yourself, on
your own cover.

We are all drawn to certain colors based upon our mood and
preferences. For instance, I like the color green, so I am
naturally drawn to anything green. Other times I may be
feeling romantic so I am drawn to reds, pinks, purples,
blood and passion colors.

We also understand good design -- it is part of what make
us tick -- we recognize a cool looking car when we see it.
We see symmetry and balance. It's why we are drawn to art
and also why we find ourselves attracted to another person.
A book cover that reflects good design is attractive to us.

All of these things go into cover design. So as you can see
covers are important and they do sell books and ebooks.

In fact, a cover is even more important for an ebook
because it is an intangible product. You can't hold an
ebook in your hand and scan it to determine if you like it
or not. You can't form a connection or desire with
something you can't hold and examine. So the cover makes an
ebook tangible, and begins to build a relationship with a
prospect and helps create a desire to learn more and own it
and read it.

Now the big question is to whether to hire someone to
create your covers or to design them yourselves.

While you don't need graphic talent to design a decent
cover, it helps. But certainly there are many tools
available to help you create covers reasonably easily.

A really good cover designer is going to charge you $147.00
for a single cover, but you can acquire tools for less that
will enable you to create endless covers. So owning these
tools is a good investment if you will be publishing more
than one ebook over your lifetime.

The real question is this: what makes a good ebook cover
design?

I have the answers for you in my new ebook Designing Ebook
Covers, and I have just lowered the price from $47.00 to
$27.00 for a limited time. Go check it out right now before
the price goes back up:

http://www.DesigningEbookCovers.com

All my best,


Steven Schneiderman

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